Market Entry/Strategy Consulting

Some of the key assignments we have undertaken in the recent past include:

Large Multinational Company focused on Seeds and Crop-Protection Products

Sahel performed an in-depth analysis of the soybean value chains to inform the market entry strategy of a multinational seeds and agrochemicals company in Nigeria. Based on the outcome of the analysis, Sahel developed a tailored market entry strategy for the soybean sector to determine opportunities within the sector, focusing on drivers of demand, consumption patterns, and availability.

Large International Development Agency


Project 1: Sahel performed a landscape analysis of the packaged nutritious food market in Nigeria, with a specific focus on Anambra, Kano, and Lagos for an international development program.  The analysis included information on the public policy environment and key manufacturers and brands within the market.

Project 2: Sahel conducted a mapping of on-going nutrition-focused actions undertaken by the private sector in Nigeria to inform the work of the Scaling-Up Nutrition Business Network (SBN) in Nigeria


Project 3: Sahel analysed the constraints and opportunities for using market-based approaches to accelerate the widespread adoption and integration of nutrient-rich cassava into food products in Nigeria

Leading International Foundation

Project 1: Sahel conducted an in-depth assessment of food systems in Nigeria to provide a framework for a leading international donor agency to prioritise select value chains. Twenty value chains were analyzed during the first phase, and were narrowed to five value chains in the second phase and has led to the implementation of key interventions in partnership with Sahel Capital.

Project 2: In collaboration with an international consulting company, Sahel led a Phase II & III value chain study on cassava, yam and sweet potato to design and validate interventions. The project also involved technology intervention design for cassava and the analysis of root and tuber seed systems in Nigeria.

Project 3: Sahel conducted a mapping of the agricultural sector investment and financing landscape in Nigeria, while laying the ground work for Project Mapping Tool (PMT).

Project 4: Sahel conducted a value chain study for yam in Ghana and Nigeria, with a focus on processing for food rather than industry. Sahel held stakeholder workshops in both countries to share findings from the study and developed interventions for the client to consider.


Project 5: Sahel conducted a feasibility study focused on the potential for improving the immunisation indicators for children in Northern Nigeria by providing incentives such as hybrid/improved cowpea seeds, PICs bags and Orange-Fleshed Sweet Potato vines to women.

Africa-focused Development Organization

Sahel identified potential investment opportunities for an international development program in select West African countries (Benin, Burkina Faso, Ghana, Mali, Niger, and Nigeria) based on an analysis of agricultural value chains for critical food crops - cassava, rice, maize, millet and sorghum. The project focused on determining gaps and opportunities for improvement and performing an assessment of Agriculture Development Plans in the select countries.

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